Online advertising is another way to promote company products. It’s very important to show the right advertisements to the right consumers to have an optimum response. A company selling their products in Japan showing their advertisement to visitors from United States is totally ineffective. On the other hand, localized advertisements catch visitor attention and improve sales. With all kind of sources or tools, finding your targeted audience based on IP address is easier than ever.
In this tutorial, we use the IP2Location™ IP-Country database to lookup country of origin from the visitor’s IP address.
Below are the steps to set up the database for both IPv4 and IPv6 data and the sample codes