Display ads based on visitor origin country
Online advertising is another way to promote company products. It’s very important to show the right advertisements to the right consumers to have an optimum respond. A company selling their products in Japan showing their advertisement to visitors from United States is totally ineffective. On the other hand, localized advertisements catch visitor attention and improve sales.
In this example, we use a fully functional IP2Location™ ActiveX component available at https://www.ip2location.com/software/active-x to query country by visitor’s IP address. For unregistered component, there is a 5-second delay in every query. First, install the ActiveX component in IIS web server. It could be as simple as running a command in DOS prompt.
C:\> regsvr32 ip2location.dll
<% ' Create server-side object Set ipObj = Server.CreateObject("IP2Location.Country") ' Initialize IP2Location object If ipObj.Initialize("demo") <> "OK" Then response.write "IP2Location Initialization Failed." End If ' Get visitor's IP address IPaddr = Request.ServerVariables("REMOTE_ADDR") ' Detect visitor's country of origin by IP address CountryName = ipObj.LookUpShortName(IPaddr) ' Free IP2Location object Set ipObj = nothing If CountryName = "JP" Then ' Visitor is from Japan ' Show advertisement from Japan response.write "<img src=\"Japan.jpg\" border=\"0\" width=\"100\" height=\"200\">" Else ' Visitor is not from Japan ' Show other advertisement response.write "<img src=\"US.jpg\" border=\"0\" width=\"100\" height=\"200\">" End If %>